david Abend

Over the course of my 30+ year career I have spent an equal amount of time at big agencies, small agencies, in my own agency and just freelancing for agencies. This has given me a wide range of capabilities, specialties, responsibilities and, of course, business cards.

I’ve spent 5 years as Group Creative Director at Digitas in Boston. I’ve been creative director at Holland-Mark in Boston and the Via Group in Portland, Maine. I’ve had long-term freelance gigs at Digitas, Hill Holliday, Mullen and Arnold. And I’ve had my own agency, HaloEffect, acquired by a client for the purpose of helping them get acquired themselves (which they did, to the tune of $625 million)

I have enough digital/social experience to be fluent in new media. But I also have enough traditional experience to know that marketing is not the vehicle you use to distribute your message, it’s the idea behind the message. And if you look through my portfolio, I think you’ll see that I’ve had plenty of ideas over my career. Many of which caught the attention of awards show judges including those at the One Show, Communication Arts, Clio, Hatch, New England Direct Marketing Association, Obie (outdoor), Archive Magazine and Kelly. I have also received two "Best of Show" awards at the Travel and Hospitality industry's Adrian Awards and a Gold at MITX.

I have worked on just about every type of client, service and product but if you asked what my specialties are I’d say Footwear (New Balance, Reebok, Foot-Joy, Sperry, Etonic, Aravon, Dunham) Travel and Tourism (Holiday Inn, Holiday Inn Express, InterContinental Hotel) Financial (Fidelity, Bank of Boston, Fleet Bank), Skiing (Steamboat, The Canyons, Vail, Mount Snow, Killington) and beer...don’t forget beer.